WINM promotes the concepts of negotiation and mediation in order to formalise agreements and enduring relationships. These can be adapted as much for commercial or legal affairs as for those of diplomacy or politics.

WINM is a specific aid for managers who need to develop their negotiation or mediation skills.In the framework of a negotiation, WINM can bring its experience to bear in order to achieve a long-lasting solution and bringing a satisfactory outcome to the party it is assisting.

In the matter of mediation, WINM can help in the thought processes of all parties to ensure that an acceptable agreement is reached.